Articles on Sound, Marketing & Growth

Amanda de Andrade composed this 2024 Marketing Calendar with holidays, celebrations, marketing opportunities, key dates, ecommerce ideas, brand activations & national advertising campaigns based on Brazil's cultural events & consumers' behaviors.

Amanda has been helping marketing agencies & producers move forward inside the budget in creative projects. Check the full article to gain more insights on how to leverage your client's results with the help of a Latina/Brazilian VO specialist.

Count with Amanda's expertise and insights focused on helping authors, content creators and entrepreneurs in creating their own audiobook through a professional sound production studio.

Professional home studios can produce any genre and even the most demanding projects in the voiceover industry, including games and advertising. That's what Amanda & Jason Bermingham talk about in this interview, along with external studios, microphones, and Brazilian & American accents.

It was a lovely Monday, November, morning in Brazil and afternoon in Glasgow, UK, when I interviewed Miles Chicoine, CEO and co-founder of Voquent, a UK-based company and one of the major players in the voiceover and audio industry.

Get first-hand insights from Amanda's unbiased report on AI synthetic speech and artificial intelligence voiceover for an AI voice services company's business model study.

The Shifu says: Do you really need this map if you can deeply understand in your thoughts that the guidance of your heart awaits you? It's all about trusting yourself, and in this brief conversation, my young one, I feel that you are destined for greatness.

Be selective when shortlisting voice talents' reels and pay attention to what really matters in a voice over reel: timbre, versatility and market-fit.

Video Games, Commercials and Animation are complex, immersive projects made of powerful ideas. Follow Amanda's checklist of the Elements that make a project magnetic, inviting and unique.

Meet Batman and Robin, Han Solo and Hairless Chewbacca, Mario and Luigi of the Amazon forest: Godspeed and Leafcutter. This is Stories for Storytellers, Leaders and Creatives, hosted by Amanda de Andrade and Thiago Patriota.

Shifu and Braveheart are talking about leadership on the top of a mountain. This is Story for Storytellers, Leaders and Creatives, hosted by Amanda de Andrade and Thiago Patriota, a seasoned marketing executive and writer.

Within the localization process, there are a vast number of elements that must be carefully considered, so it’s worth taking a deep breath and accepting the fact that you’ll need a checklist. Follow Amanda's guide to retain engagement in Corporate Videos.

Marketing agencies, creatives & entrepreneurs look for creating value, telling stories and tapping emotions in every single project. However, it can feel abstract. I'll guide you through a simple and original process destined to make your ideas work in the format of a business or a corporate video.

Check if your project fall into the Informational Projects category and follow the steps to improve your localization processes immediately.

Fail to plan and you'll be planning to fail. So let's plan to win, right? Follow this checklist to avoid mistakes, mess, discomforts and waste of time when directing a remote studio recording session with one or more voice talents.

That's how I fix a VO or a session if the read still doesn't sound so natural. First, you must troubleshoot the overall performance. It might not take much time for a trained ear. Then, you tweak these 5 knobs...

I put together a step-by-step guide to make it easier to give feedback and conduct a remote recording, live-directed session from the perspective of marketing agencies and audio production companies. It can change your sessions forever.

Everything seems to converge to a conversation style nowadays. At the same time, all those voices we hear on conversational voice-overs are not the same. So how to get the right kind of conversational voice-over from a voice talent?